THE CUSTOMER JOURNEY OF KAELAN
The customer journey or the route that kaelan follows from Tsera to his new life in Irendell.
AWARENESS
CONSIDERATION
PURCHASE
RETENTION
ADVOCACY
TOUCHPOINT: POSTERS
Kaelan, a nomadic guide from Tsera, faces challenges like food scarcity and extreme heat in the desert. Irendell, with its mild climate, fertile land, and own produced food, offers a secure and prosperous lifestyle. Posters along his tour route showcasing this promise, with the slogan “Irendell: Fertile lands, Endless Opportunities,” aim to capture his attention.
TOUCHPOINT: WEBSITE
Kaelan seeks detailed information about Irendell, focusing on its climate, food production, and alignment with his nomadic lifestyle. A call-to-action on the posters directs him to the Irendell website, where he can explore the country’s offerings and be encouraged to plan a visit to experience it firsthand.
TOUCHPOINT: BROCHURE
Kaelan visits Irendell and is welcomed by a local guide who provides a brochure for Tsera visitors. The brochure highlights Irendell’s fertile
lands, sustainable agriculture jobs, comfortable climate, and community values, along with tips for exploring the country. It also promotes workshops to help him integrate into the Irendell lifestyle.
TOUCHPOINT: NEWSLETTER
After experiencing Irendell’s fertile lands and lifestyle, Kaelan decides to settle there, finding peace in working in nature and providing for himself. He receives a list of job opportunities, including testimonials from current residents, which solidify his decision to stay and contribute to the community.
TOUCHPOINT: BLOG
Now settled in Irendell, Kaelan enjoys a fulfilling lifestyle with reliable food and a comfortable climate. He shares his positive experiences with fellow desert nomads, encouraging them to consider Irendell,
and supports Tsera immigrants by blogging about his journey and
integration into the culture.